About Us

Welcome to You're Not Generic (YNG), where streetwear meets self-expression. We’re four friends who came together, driven by a passion for creating clothes that stand out—just like the people who wear them. Our mission? It’s simple: to make gear that’s all about individuality, boldness, and staying real.

At YNG, streetwear isn’t just a fashion trend—it’s a way of life. It’s about ditching the ordinary and breaking free from the boxes the world tries to put you in. Every piece we make is designed with this in mind, giving a nod to the rule-breakers and the ones who refuse to let trends define them. We want our clothes to be as unique as the people wearing them.

From handpicking fabrics to sketching out designs, we pour our love for street culture and attention to detail into everything we create. Whether you're rocking our signature styles or mixing them with your own, our goal is to make you feel one-of-a-kind—because, let’s face it, You’re Not Generic.

Thanks for rolling with us on this journey. We’re stoked to see how you make YNG your own.